Type 2 Diabetes Center

Branding, Website

t2dc.org

This nonprofit started to raise awareness of type 2 diabetes symptoms and provide greater resources for management. After having a loss in their own family, their goal was to make assessment and testing kits free and easy to access through partnerships with health organizations and manufacturers. The identity and design language had to be relatable to the average American, but also convey a medical association (aqua/blue medical imagery). Also, the urgency about finding out early, and encouraging solutions had to be part of the brand and site design (bright warning-yellow, people walking).