Anne Siddall has a Masters in Human-Centered Design from the Institute of Design in Chicago, her approach is research-based. Her User Experience (UX) Design work has included enterprise and consumer applications for startups, non-profits, and Fortune 500 companies. She has held UX Design positions at Amazon, Whitepages.com, and the Regional Transportation Authority of Chicago. While at Blink Interactive, she consulted companies like Microsoft, RealNetworks, Lexus-Nexus, Jobster, InfoSpace, and multiple startups. With an earlier background in graphic design and fine art and her BFA from the University of Washington, she brings precision craft to her work.