Bellwether’s Closer to Home Fundraiser 2022

Illustration, Communication Materials, Website Design and Production

Bellwether Housing’s annual Closer to Home Luncheon is its primary fundraising event. Working closely with their Marketing and Fundraising team, I prepared the branding and graphics for donor communication materials for print and digital media. Every element was crafted to be on-brand, showing the community-building nature of the organization, and with an illustration style I created for this organization.

The campaign was comprehensive, including custom illustrations of their buildings and the theme logo, a printed program, pdf donor forms, table captain guide, web page, ads, email communication, and digital ads. It also included day-of-event graphics such as table displays, posters, podium graphics and a slideshow.

The event raised over $600k to help build more affordable homes.