Amazon Gift Cards & Payment Products
UX Design and Management
Safari/Chrome Browser, Android and iOS app, Kindle app
Anne managed and grew the UX team to support payment instruments purchased on Amazon (gift cards, credit cards, Amazon Reload) and improved fraud protection for the global checkout process. Updated the Gift Card purchase experience on Mobile, added new features such as texting gift cards and ‘add your photo’. Simplified the UI, modernized the interface, and improved discoverability.
Checkout Fraud Checks (MFA)
Primarily EU project with extensive research studies
Retail Purchase Experience
Phone - New Landing Page for Amazon Gift Cards
Phone - New Detail Page for Email Delivery with New Features (Animated, Your Photo)
Tablet - New Detail Page
Tablet - Design selection
Desktop - New Detail Page
Retail Redemption Experience
Phone - View a Video Amazon Gift Card on Mobile
Phone - View Amazon Account Balance
Phone - Amazon Gift Card Redemption Page
B2B Bulk Gift Card Purchasing
Bulk Account Dashboard
Bulk Account Activity
Bulk Account Ordering Page - Email
Bulk Account Ordering Page - Codes
Bulk Account Ordering Page - Cards
Bulk Account Alerts Settings
Internal Management Tool
A tool for staff to post new designs